L.L.Bean | Be An Outsider At Work
Creating the world’s first outdoor co-working space — because we’re more productive, creative & happier outdoors.
Did you know we spend 95% of our time indoors? And that half of that is at work? L.L.Bean didn't know that either. But they agreed it was a wrong they could help right. Which is why we made the world's first outdoor coworking space — and made the cover of USA Today in the process. The brand act earned 406M PR impressions, 4.6M engagements, and a 73% lift in organic search.
Inc.
“Upset you missed it? Petition L.L.Bean to do it again.”
AdAge
“L.L.Bean campaign brings new meaning to ‘out of office’.”
Forbes
“L.L.Bean proves the power of a brand idea with ‘Be an Outsider’.”
Role: Creative Director
Art: Kate Ross
Copy: Zach DeLuca