It seems funny now, but there was a time a mere 8 years ago, when you couldn’t get your hands on a Google Cardboard. In the world of multi-thousand dollar VR gear, Google Cardboard was revolutionarily pure. Just like MINI. We partnered with the NY Times to put a million Carboard viewers in the hands of readers, along with two MINI films in VR. It was a smash, and the largest single distribution of Google Cardboard through advertising.